Greater Yosemite Council
Strategic Plan
2007-2011

LEADERSHIP

GOAL / OBJECTIVES	TIMELINE	MEASURE	NOTES
1.  Maintain Executive Board at 60 people.	Current	Maintain
2.  Provide more diversity on Executive Board (i.e. Hispanics, females).	2008	Hisp: 10% and 10% F	Hisp: 15% by 2012 F: 15% by 2012
3.  Recruit more Scoutmasters and volunteers.  Numbers as needed for overall membership increase. (Curent ration is 1 adult per 3 children).	Ongoing	Maintain 1:3 ratio	Based on membership
4.  Provide for online training for Scoutmasters & volunteers to train quicker and reduce fear of what to do.	2008	Increase web site use	Continue to update
5.  Develop a Training / Succession plan for volunteers.	2009	Commissioners to track
6.  Provide more recognition, awards and incentives for leaders and more volunteers (more opportunities).	2009	Track award/ldr ratio	Advancement Cmte
7.  Recruit more commissioners and/or increase involvement from commissioners (130 total, but not all are involved) (1 per 3 units with 500-600 units).	2012	Increase to 250	Commissioners
8.  Fill all District-wide committees, District representation on all Council committees (Current openings for Finance and Membership).	2010	Maintain	District Chairs
9.  Study North Chief Tenaya breakout.	2008	Poll volunteers	VP - Operations
10.  Achieve Centennial Quality Award.	Yearly	Commissioners track	New Award

 HUMAN RESOURCES

GOAL / OBJECTIVES	TIMELINE	MEASURE	NOTES
1.  Hire new Youth Serving Executives (2 per year for 4 years).  Total of 10 YSEs currently (8/2007)	2008	Increased Membership	VP - Administration
2.  Add support staff employee as needed.	2009	Member Growth	Internal re-structure
3.  Hire Field Director / create Director of Field Service Position	2008	Member Growth	Needed for Structure
4.  Re-align existing clerical positions	2009	Member Growth	Internal re-structure
5.  Hire FOS Clerk	2010	As membership increses	Depends on Growth & Execs.

FINANCE

GOAL / OBJECTIVES	TIMELINE	MEASURE	NOTES
1.  Complete and review Financial Assessment	Done	Improve on score	Largest opportunity is in revenue generation
2.  Increase utilization of camps 10% each year from 37% to 77%	Ongoing	10% growth per year	Up to 60% unused capacity at current camp rates = $225,000
3.  Initiate Capital Campaign to fund needed modifications at camps	2008	$1.3 to $1.5 million	Capital Campaign Chair
4.  Investigate feasibility of selling Camp Isom to fund endowment and future staffing needs	Current
5.  Fund recruitment of additional personnel through increased camp fees and other sources of income	2008	Based on Budget	(As of 11/07) YSEs at $52,000 + inflation each year
6.  Increase FOS revenue through direct mail campaigns	2008	Based on Budget	Direct mail / personal contacts
7.  Clarify Board policy on cash operating reserves	2008	See #8 rolling cash flow plan	Council President - Currently
8.  Establish 3 year rolling cash flow financial plan	Ongoing		VP - Finance and Treasurers

Notes:
1) Need to look at Fundraising and income generation
2) Have one additional committee meeting

Marketing

GOALS / OBJECTIVES	TIMELINE	MEASURE	NOTES
1.  The Greater Yosemite Council will develop marketing plan to support Scouting's National Guiding Principles regarding:
Eligible Youth - Membership		*
Volunteers - Leadership		*
Fiscal Responsibility - Finance		*
Alliances - Membership		*
Professional Management - Leadership		*
2.  Clarify Council Strategic Marketing Plan and refine marketing message	2007	*	See Plan Outline
3.  Marketing materials to support active recruitment of high caliber marketing committee volunteers	2007	*	See Plan Outline
4.  Develop marketing materials to support fundraising effort	2007	*	See Plan Outline
5.  Develop marketing materials to support council's effort to recruit record numbers of volunteers	2008	*	See Plan Outline
6.  Develop marketing materials to support membership drive & membership retention	2008	*	See Plan Outline
7.  Develop marketing materials to increase commitment and effectiveness of fund development	2008	*	See Plan Outline
8.  Develop marketing materials to feature the value of strategic alliances and charter organizationa	2009	*	See Plan Outline
9.  Develop marketing materials to promote the 2010 BSA 100th Anniversary	2010	*	See Plan Outline
External Campaign
Fall membership drive	2007	*	See Plan Outline
Develop fundraising campaign	2007	*	See Plan Outline
Public relations campaign to keep the Boy Scout brand visible, plus 100th Anniversary	2008	*
Internal Campaign
Establish high caliber marketing committee let by V.P. Marketing	2007	*
Refine & expand council website	2007 - 2008	*	See Plan Outline
Special events targeted toward leadership prospects	2008	*	See Plan Outline
Develop marketing component / materials to attract successful local business participation	2008	*
Develop marketing support materials toward youth retention	2008	*
Develop local media contacts to produce local PSA	2008	*
Refine & expand council speaker's bureau	2007	*

 * Measurements must be determined in conjunction with Marketing V.P., with the respective committees and their program commitments included in the strategic plan.

Marketing Plan Outline

 PROPERTIES

GOALS / OBJECTIVES	TIMELINE	MEASURE	NOTES
Camp Mensinger
Amphitheater
Electrical issues	2009
Steps need replacement	2009
Replace seating	2009
Archery Range
OK for now, possibly a new equipment safety box	2009		New box needed
Handwashing Stations - OK	N/A
Pendola Area
Historical buildings			Post keep out signs
Salvage value
Chapel
Needs renovation	2009
Climbing Tower
Tear down and/or build new	2008-2009
Generator Building
Portable generator purchase / donation	2008
Handicraft Building
Keep through 2008	2008
Renovate or likely replace	2009
Indian Lore Area
Evaluate for possible improvements	2010		Properties Committee
Lake
Dredge and re-stock	2009
Medical Building			Health and Safety
Install curtains to create privacy between bathrooms and infirmary	2009
Dining Hall
Install sprinkler system	2010
Need an architect to address remaining issues	2009
Swimming Pool	2008
Shower house needs painting	2008
Shower house shower walls add treatment			Properties Committee
Establish maintenance plan
Rifle Range
Fix floor	2011
Put a fence around the range	2011
Better signage	2008
Shotgun area
Fence it	2009
Staff Housing
Relocate and / or modify to meet county standards as required	2008
Stabilize piers on 10 of them	2008
5 year plan upgrade	2011
Storage Building (Commissary Building)
Organize contents and address long term use of building			Properties Committee / Architect
Upper Campsites
Clean up	2008		Remove debris
Ecology Lodge
Convert to handicraft / Trading Post	2009
New Ecology Lodge	2010		Capital Campaign
New Visitor Center	2010		Capital Campaign
New Program Director / Camp Director Building	2010		Capital Campaign
New Family Housing	2010		Capital Campaign
New Gateway	2010		Capital Campaign
Comply with county upgrade requirements	2008-2011		CJM Engineering Committee
Camp Isom
Designate as surplus property
Camp McConnell			Properties Committee
Paint needed	2009
Property boundaries (survey or checking and mapping)	2008
Upgrade water system and kitchen equipment	2009
Modesto Office			Properties Committee
New furniture
New cubicles
New carpeting
Upgrade HVAC
Stockton Office
No changes necessary
Sea Scout Base
Need long range plan

MEMBERSHIP

GOAL/OBJECTIVES	TIMELINE	MEASURE	NOTES
1.  Every eligible youth has an opportunity to be involved in a quality scouting experience
12/31/2006 – Members: 9,445 Density: 5.2 A.  Increase the number of traditional new members by a minimum of 2% per year (data sheet attached). At a 2% increase in traditional membership per year, with a projected total available youth (TAY) increase of 1.1% per year, we would serve 10,426 youth and a density (percent of TAY served) of 5.4% by the year 2011. National standard density is 14.8%	2008-2011	Minimum 2% a year	Could increase considerably based on # of U.S.E.s (unit serving executives)
The district with the lowest density is Big Valley (Stockton) @ 2.8%. The highest density is Golden Heritage (Calaveras & Tuolumne Counties) @ 8.3%. The highest Cub Scout density is Golden Heritage @ 13.4%, Boy Scout, 49er (Lodi) @ 15.3% and Venturing, El Capitan (Turlock) @ 5.1%. National standards are 26.7%, 20.0% and 3.0% respectively. The council is serving 5.2% of the total TAY.	2008-2011	Increase by 1% per year minimum	Based on # of U.S.E.s
B. Improve traditional member retention in all units (data sheet attached). Retention percentage of traditional youth who re-charter) for the last two years has been below the Western Region average of 71.0%. Retention has increased from 60.9% during 2005 to 66.6 % as of June, 2007.	2008-2011	Increase retention to 71% by 2008	See attachment
Big Valley has achieved the largest retention increase, from a council low of 53.9% to a council high of 69.9% as of June, 2007. 49er has witnessed the most significant drop, from 64.2% in 2005 to a current 54.6% as of June, 2007	2008-2011	Increase retention especially in EC and 49	Direct result of quality leaders and program
C. Increase the number of traditional units (data sheet attached). The council has increased the total traditional units served by at least 2% per year, which is the National criteria for “Quality Council”, for the last four years. We served 510 units at year-end 2006. At the +2% rate, we will be serving 563 units by 2011.	2008-2011	Minimum increase of +1%and optimal is +2%	See attachment
D. Increase number of minority youth, especially Hispanic, through an aggressive Scoutreach effort. Also, identify and recruit key leadership within the Sikh, Cambodian, African American, Hmong and Asian communities (Hispanic statistics sheet attached). Council data collected includes percent TAY that is Hispanic, number of TAY that is Hispanic, number Hispanic registered members). Hispanic density (percent of Hispanics served) and number of strictly Hispanic units (outreach, HYLC or Soccer and Scouting).	2008-2011	Increase by 400 youth per year	Soccer and Scouting.  Add one more Scoutreach Executive
The largest total density served is 49er District @ 7.6%. Cub Scouts @ 8.8% and Boy Scouts @ 14.2%. The largest Venture age density (14-20 years old, co-ed) is El Cap @ 9.0%. The smallest Hispanic density is Waukeen District (Manteca-Tracy) @ 1.2%. The smallest Hispanic TAY is Golden Heritage @ 9.1% of the total TAY.	2008-2011	Increase density especially in Waukeen District by 1% per year	Soccer and Scouting in select schools
Council-wide, the Hispanic TAY is 48.6%. California Hispanic TAY, grades K – 12 is 47%. We are currently serving only 3.0% of the Hispanic TAY (2683 youth) but this accounts for 28.4% of our total traditional membership. We serve 61 Hispanic units.	2007-2012	Increase by 400 youth per year	Soccer and Scouting HYLC
2. Local, regional and national chartered organizations are identified and engaged (draft council list of chartered organizations with number of units attached). We ended 2006 serving 510 traditional units through 33 different chartered organizations	2007-2012	Increase 2% units per year	45.8% are currently LDS
Our largest chartered organization is the LDS Church @ 234 units and 45.8% of our total units. Number two is community clubs and associations (replacing many of the public schools as chartered organizations) @ 33 (6.5%). Number three is the Catholic Church / Knights of Columbus @ 30 units. Number four is the Hispanic Leadership Council (HLC) @ 22; then the Lions Clubs @ 21 and Kiwanis Clubs @ 20. School or parent associations now only comprise 15 (2.9%) of our units.	2007-2012	Increase 2% units per year	Continue to cultivate new and more chartered organizations
3. Enough of the right professionals are identified, developed and retained in the right positions at all levels, with a focus on diversity.	10 U.S.E in 2007	1 - 2 per year	Based on finances
A. Number of Youth Serving Executives (Y.S.E.) in the council in 2005 = 7, 2006 = 8 and currently we are at 10. The national standard for USE : TAY is 1:8025. Our current ratio is 1:20204 which puts us in the “0” percentile nationally in this category. To be at the national standard, we would need to have 23 Unit Serving Executives!	10 U.S.E. in 2007	Add minimum 1 per year	Have at least 14 by 2012
B.  We are looking at one more new executive for a total of 11 by the end of 2007.	2007
C. Each Y.S.E. will eventually account for 50 units and 1,000 youth. Each Y.S.E. should account for 1,000 traditional youth (national figure) within two years. With a projection of 11 Y.S.E.’s y year-end 2008, the council should realize 3,000 more youth than our 2006 year-end number of 9,445, putting us at 12,445. 12,445 vs. a projected TAY of 189019 would equal a density of 6.5%, well ahead of the projected figure of 5.4% for 2011. Increased staff will greatly increase membership density.	2007-2012	Minimum 500 new youth per year	Results 1,000 youth / 50 units take time to be realized

Hispanic Membership
Traditional Membership
Traditional Membership Chart
Retention Chart
Unit Chart
Density Percentage
Membership / Market Universe (Total Available Youth)

PROGRAM

GOAL / OBJECTIVES	TIMELINE	MEASURE	NOTES
Centennial Quality Unit Awards / Training
Increase the percentage of Centennial Quality Units (formerly Quality Units) to 71% in 2007.  Maintain or increase the percentage for the next 5 years.  2005 =66.9%. 2006=69.0%	2007-2012.  71% in 2008	Increase 2-3% per year	Better program and unit service
Increase the percentage of all trained leaders to 71% for 2007.  Maintain or increase the percentage for the next 5 years.  2005-71.7%, 2006=70.8%.	2007-2012  71% in 2008	Increase 3-5% per year	Promote training / online training
Each district to provide two training courses (Cub Scout, Boy Scout, Varsity and Venture leaders) per year.	2007-2012	2 / year / district	Training Committee
Council to provide Explorer leader training (two per year) by 2008	None in 2007	2 / year by 2009
Continue Woodbadge training (cluster level) and NYLT (council level)	NYLT in 2007	WB / NYLT	Training Committee
Develop separate Council Pow Wow and University of Scouting events.	Separate in 2008	Continue	Promote attendance
Activities
Continue yearly council/district (16 month) activity calendars	2007-2012	Done by May	Manage better
Continue Eagle Bunch	2007-2012	Increase attendance	Advancement and Activities Committees promote
Review Council Recognition Dinner for expansion possibilities and better & more recognition of council, district and council volunteers.	2007-2012	Increase attendance	Better location and more affordable
Continue Council Camporall.  Use format and similar type lication (in town and publicly visible) as the successful 2007 Camporall.	2007-2012	Increase attendance	Every 4 years
Maintain council control of National and World Jamborees	2007-2012	Increase net profit	Control on expenses
Maintain council administration of Ancient Mariners Regatta (yearly Sea Scout multi-council event).	2007-2012	Increase attendance	Promote
Develop Council Hispanic Outeach, Exploring, Venturing and Tiger Cub events.	2007-2012	Increase outreach / year	Develop via Activities Committee
Develop more council / district civic service events, Scouting for Food etc.	2007-2012	Increase SFF	Promote via Activities Committee
Camping
Camp John Mensinger - continue development of CJM program.	2007-2012	Continue improvement	Camping Committee
Increase attendance at CJM                                                                                                      2005 (Boy Scouts) = 564, 2006=495, 2007=545	2007-2012	Increase 10% / year	Camp improvement / promotion
Develop high adventure program for Venturers and Explorers.	2007-2012	1 each by 2009
Continue to develop more programs for Webelos Weeks at CJM.	2007-2012	Increase attendance	Camping Committee
Develop Hispanic Outreach / HYLC weeks at CJM.	2007-2012	Increase 25 youth / year	Need committee
Develop a council trails program (with appropriate patches and rockers), similar to Bay Area Trails program.	2007-2012		Started CJM trail in 2007, continue to develop
Further development of Camp Akela programs at Camp McConnell and CJM.	2007-2012	Increase attendance	Promote via Activities Committee
Increase attendance for Camp Akela.  2005 (Cubs and Webelos) =229, 2006=228, 2007=213	2008-2012	Increase 5% / year	Promote via Activities Committee
Increase number of Cub Day Camps (2005=8, 2006=9, 2007=10) and number of youth attendance (2005=564, 2006=596, 2007=612	2008-2012	Increase 5% youth + 1 camp / year	Council Committee and promote
Develop special Day Camps, esp. for Hispanic outreach and LFL.  These could be one - three day camps.	2 in 2007 2008-2012	Add 1 per year - increase youth attendance	Council Committee add Scoutreach Executives
Develop the Council Sea Base as a ROP site to include LFL youth.	Started in 2007 with 30 youth	Increase 5% per year	ROP Committee
Advancement
Increase Cub Scout advancement each year over the next 5 years.  2005=3661 (89.9% of registered Cub Scouts), 2006=2210 (54.0%)	2007 to be at 90%	Increase 2% per year	Better tracking and better program
Increase Boy Scout / Varsity advancement each year over the next 5 years.  2005=1245 (45.8%), 2006=981 ( 38.0%).	2007 to be at 40%	Increase 5% per year	Better tracking
Increase Cub Scout and Boy Scout advancement in Scoutreach programs.	20% in 2007	Increase 10% per year (Establish baseline)	Promote in Scoutreach
Develop and promote Venturing advancements (Gold, Silver, Bronze and Ranger Awards).	2007-2012	Increase 5% per year (Establish baseline)	Promote Venturing via Commissioners and promote to HYLC Crews
Continue to promote and increase Eagle Awards.  2005=144, 2006=160.	2007 to be 165	Increase 5% per year	Continue Eagle Brunch